Science for the Well-Being of All Petkind
Basepaws’ innovative research and products are reinventing what’s possible for proactive pet care. With our groundbreaking science and data at their fingertips, pet parents can make more informed decisions in support of their pets’ health, wellness, and longevity.
Our Steps Along the Way to the Future
In 2016, we became pioneers in feline genetics, an historically understudied and underfunded field. Since then, we launched the world’s first at-home oral health test for cats and built the world’s largest feline genomic and oral microbiome database. This work has become the solid foundation upon which we are building our canine research and development program to help even more pet parents and their beloved pet families
Our history wouldn’t be complete without mentioning Koko, the original Basepaws “Polycat Queen of the Gene” whom we miss dearly. In Koko’s honor, we continue our work to improve the lives of pets everywhere and we’re so glad to have you with us on this journey.
What We’re Here to Do
Basepaws’ mission is to provide pet parents with actionable knowledge for making empowered, proactive healthcare decisions. We collaborate with our valued community of pet parents, veterinary professionals, and industry partners on groundbreaking research that supports the development of affordable, easy to use screening tools for the early recognition and treatment of disease. Together, we are ushering in a new era of pet health.
The “Why” Behind it All
We are a diverse team of big-hearted thinkers who thrive on connecting and collaborating with others. Our values define a set of beliefs that drive everything we do. Infused with qualities of adaptability and flexibility, they support our growth and enhance our collective ability to support the needs of our community—now and in the many exciting years to come.
Basepaws believes that true innovation is strengthened by open-mindedness and the building of diverse partnerships. Through co-creation with others, our work is imbued with a richer set of ideas and solutions that help us grow and nurture both our internal relationships with our colleagues and our external relationships with our valued customers and pet health industry partners.
We believe that our science is strengthened not only by the quality of our data, but also the diverse sources to which we are connected. We address key unmet needs in pet health by tapping into the experience, knowledge, and passion of pet parents, veterinarians, scientists, and pet health professionals. We equally value the diversity of perspectives and contributions that our internal family of employees offer with those of the Basepaws community that we serve—each has a valuable role to play in the advancement and personalization of pet health solutions.
Basepaws believes that to become a trusted leader in pet health, we must infuse principles of honesty, transparency, and ethical behavior as we conduct our scientific research, work with our partners, and communicate results to diverse audiences. This belief stems from our desire to foster an internal company culture of integrity that values trust building at its core. Individuals and teams are inspired to lead with integrity and feel empowered to provide feedback on how to continually improve the ways in which we operate.
To be an effective communicator, one must also be a good listener. Basepaws believes in the continuous improvement of its internal communications, which honors listening and providing different avenues for meaningful feedback, so that we can be responsive to the needs of our customers, investors, and veterinary and pet health industry partners.
Pet Lovers with a Passion for Science
We are harnessing the power of science to help you know your pet better—inside and out—and provide you with the resources you need to make informed decisions for their health and well-being. We collaborate with talented teams of geneticists, veterinarians, industry professionals, and visionaries so that your pet can live their longest, healthiest, and happiest life.
Meet the Basepaws Team
Here are the talented people who make the magic happen across our operations.
I was on the founding team of a start-up that sold after 12 months of operation to Groupon for $150M, and as Head of Sales, I made London the top-grossing city for Groupon International in 2010. I took over Groupon Russia in 2011 where as CEO I grew revenues from $900K to $10M in 12 months. As the CEO of Groupon Russia, I had full P&L responsibility and managed 500 people from Moscow to Kiev. I was the first official employee of Groupon UK and came on to drive sales and marketing, yet I have never sold anything before in my life. We became the fastest growing Rocket Internet business, and while my investors are notorious for toughness, I continued to show monthly double-digit growth in both UK and Russia for more than two years. Groupon’s success is legendary (sadly, as is it’s downfall) and being at the frontlines and building the business from the first chair, first sales, and first hire made me resilient, dedicated and laser-focused on growing a sustainable business.
Our Advisors
We’re grateful for our team of trusted advisors who hail from various areas of business development, technology, veterinary care, and research to help us implement our vision of co-creating a better future for pets everywhere.
Kevin O’Leary, AKA "Mr. Wonderful", is well known for his audacious role on ABC's reality TV show Shark Tank, however his history within the business sector has earned him the right to have such a brazen voice in the show. He is the author of several best selling books on financial literacy and also has his own wine label. Like money and wine, Kevin thinks cats make people smile and is a big advocate for the future of animal health.
Ernie Ward is "America's Pet Advocate", and an internationally recognized veterinarian known for his innovations in small animal practice, nutrition and pet obesity. He established the Association for Pet Obesity Prevention in 2005. He is a popular lecturer, author and media personality, featured on the Rachael Ray Show, Animal Planet, The Today Show, Good Morning America, and more.
Wendy is an internationally renowned humanitarian, impact investor, best-selling author, TV personality and animal advocate. She has advocated for animal welfare on Oprah, The Today Show, NYTimes, and Forbes. She has been the keynote speaker at the UN and at Harvard, and sits on the board of the Humane Society of New York. Wendy’s passion for animal health and wellbeing is infectious!
Veterinary Advisory Board
Our dynamic group of veterinary advisors includes industry leaders with over 20 decades of combined experience in product development and formulation, clinical care, and pet health research.
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Learn more about Basepaws
Why Basepaws?
Basepaws aims to improve the lives of cats by understanding, genetically, what makes each cat unique.
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